Small Business advice is the topic to day and the advice I will share with you will be about having a small business website, and why should we have one for the development, expansion and success of your business.
In this technological era, every business should be online, as the majority our clients are here online. Irrespective of the industry you are in, it is imperative that you have a well crafted website, providing best user experience, optimized for search engines, fresh content and ensure your site is information and educational. This adds value to the end-users and creates trust in you from potential clients. This all leads to you gaining new customers which are the life blood of any business.
Now we are going to give small business advice on how we can develop an effective website, and why should we have one.
An Effective website, Small business marketing
We cannot underestimate the power of a well designed site as it will work for you business 24/7. This is the tool that can change the face of your business and help develop your business like no other medium.
When it comes to web development, everything we do should be related to our target audience, this means we should understand our target audience before we think on how website should be developed. We have to answer the questions of our target audience if we really want to sell through our website. Questions like who are they, what do they want, what do they think about this website, what do/don’t they know … will help us.
Here below are the key attributes an effective website should be built, target audience in mind.
- Clear Message
- Easy Navigation
- Target Audience Demographic Characteristics
A strong and clear message, small business advice
Guys make sure your website has a strong and clear message. We also should understand that not all clients that come to our website will make purchase that day, it is estimated that someone will come to your site 7 times before they purchase. It’s very important that we provide strong and clear information that will build our credibility, and make sure they come back for purchase
Do not provide a message that will make the potential client go back to search on the web. Make your website a one stop shop for your potential clients looking for such service.
Easy navigation, effective website | small business marketing
This is essential small business advice concerning an effective website. When developing a website think of user experience on your site.
Some small business owners create websites that have poor navigation features. Think about your pages, and sub pages. Think about the easiest means a client can access a message. Also keep in mind internal links within your site. You have to take the potential client by the hand from the moment they land on your site and direct them to exactly where you want them to go.
Create Community, small business marketing
This is another attribute of effective website. Make sure your website creates a community, as this is the best investment you can make free of charge.
Your website should create communities through you social media platforms, You should always have the facility to allow your users to follow you on these platforms via your site.
Target Audience Demographic Characteristics, small business advice
Guys, we have to think about demographic characteristics of our target audience. We have to think about age group we are focusing, the gender, and education and also we can think about the location, if it’s local area or diverse, we have to study it. This will help us create an effective website.
Guys now we have seen a piece of small business advice on online presence, we have seen the value of having an effective website; let’s now go to the reasons why we should have a website.
Why should we have a website, small business advice
- Establishing a solid online presence
- Cost effective Marketing
- Build relationship with your customers
- Easy to be contacted, and gather contact information
- 24/7 sales office
Establishing a solid online presence, small business advice
The habits have changed dramatically, and almost everyone is online. They are searching for every service online; hence a business with no solid online presence will perish.
Look, people are researching almost everything online, even if they are not ready for purchase that specific day, but landing at your page is an achievement. Hence you make your website available online, you increase dramatically the chances for success.
Cost effective Marketing
Guys, having a website is a cost effective marketing strategy. As we all know it would take thousands to market our business in trade shows, events, and through other offline channels like Radio and television.
With a website, we can reach thousand of visitors everyday with the correct online marketing strategies like search engine optimization, social media marketing and quality content marketing.
Build relationship with your customers, small business advice
A website, that has social media integration You can target potential clients. From here you develop a great relationship that could not have been built without website.
Look, when the clients see the professionalism of your website, they will be more likely to like and follow you through your social media platforms.
The more your website has engagement with your clients, the more business flows.
Easy to be contacted, and gather contact information
Guys when we have website we have more advantage in communicating with our clients. First, there is a place for them to contact us directly through the web contact form, which in turn helps us in securing more contact information of our clients whom we can send follow up messages and offers.
Second, its very likely a client to contact us through our business email like firstname.lastname@example.org than using the Gmail or Yahoo one. Hence with an effective website, we have many advantages over offline business.
24/7 sales office, small business advice
Nearing the end of the post, here is another advantage of website. Most of businesses work 8 to 12 hours, but your website will work for you 24/7. This is an advantage that you can’t under estimate. Imagine, its morning on the other side of the world while it’s evening on the other, your website will keep working, informing educating and selling.
We have more articles on small business advice to come, please come back to www.dalrosdesign.com to learn more about website marketing.